| Titel: |
An analysis of the smart phone dictionary app market |
| Personen: | Winestock, Christopher/Young-kuk, Jeong |
| Jahr: |
2013 |
| Typ: |
Aufsatz |
| Verlag: |
The Asian Association for Lexicography |
| Ortsangabe: |
Kyoto |
| In: |
Kwary, Deny A./Wulan, Nur/Musyahda, Lilla (Hgg.): Lexicography and Dictionaries in the Information Age. Proceedings of the ASIALEX 8th International Conference 2013. Bali, Indonesia, 20 - 22 August 2013 |
| Seiten: |
119-125 |
| Schlagwörter: |
Internet-Lexikografie/Online-Lexikografie*internet lexicography/online lexicography
mobile Endgeräte*mobile devices
Vermarktung*marketing
|
| URI: |
https://asialex.org/pdf/Asialex-Proceedings-2013.pdf |
| Zuletzt besucht: |
19.10.2020 |
| Abstract: |
In this paper an analysis of the smart phone dictionary app market is presented. The three types of business models used between dictionary publishers and software developers are listed as well as their advantages and disadvantages. Next, the iOS app store and Google Play, the main online stores selling dictionary apps, are described in terms of their market share and absolute
revenue. Although iTunes is currently in the lead, Google Play is catching up very quickly, particularly in Japan and South Korea. An estimate of the dictionary market both in dollars and as a percentage of all apps is given next. In both the iOS app store and Google Play, dictionaries account for 0.27%-1.25% of the app store income, depending on the country. Dictionary apps, however, do not appear in the top 200 grossing apps of any app store and hence are not great
money-earners in the league of games and productivity apps. The number of free and paid dictionary apps in Google Play and the iOS stores is next calculated and conclusions about the differences in quality and price of dictionaries in the two stores are explained. By studying the features of top grossing apps, an attempt is made to identify the characteristics of top selling dictionary apps. Other business models of dictionary apps, such as freemiums and in-app purchases, are explored and finally the future of the dictionary app market in light of competing products is described. |